Amazon Individual vs. Professional Seller Plans

Navigating the world of e-commerce on Amazon demands strategic decision-making, and one of the crucial choices sellers face is selecting the right seller plan. As of 2024, Amazon offers two primary plans for sellers: Individual and Professional. In this blog we'll delve into the details of both plans to help you make an informed decision that aligns with your business goals.

Amazon Individual Seller Plan:

The Individual Seller Plan is designed for those who are just starting or have a limited number of products to sell.

Key features:

No Monthly Subscription Fee:

  • Unlike the Professional plan, the Individual plan doesn't require a monthly subscription fee. Sellers pay $0.99/item sold.

Limited to 40 Products:

  • Individual sellers are limited to listing a maximum of 40 products on the platform. This can be a suitable option for smaller-scale operations.

No Access to Advanced Analytics:

  • Individual sellers do not have access to some of the advanced analytics and reporting tools available to Professional sellers.

Amazon Professional Seller Plan:

The Professional Seller Plan is designed for more established businesses or those looking to scale.

Key features:

Monthly Subscription Fee:

  • Professional sellers pay a monthly subscription fee of $39.99. This fee allows unlimited product listings.

Unlimited Product Listings:

  • Professional sellers enjoy the benefit of listing an unlimited number of products on the platform, making it ideal for businesses with a larger product catalog.

Access to Advanced Analytics:

  • Professional sellers gain access to advanced analytics and reporting tools, providing valuable insights into sales performance, customer behavior, and inventory management.

Factors to Consider while choosing the Right Plan

Business Scale:

  • Consider the size and scale of your business. If you're just starting or have a limited product range, the Individual plan might be a cost-effective choice. For larger enterprises with an extensive catalog, the Professional plan offers scalability.


  • Evaluate your budget and financial goals. While the Individual plan has no monthly fee, the Professional plan might be more cost-effective for high-volume sellers due to the lower per-item fee.

Features and Tools:

  • Assess the features and tools provided by each plan. If you require advanced analytics and reporting to optimize your operations, the Professional plan could be the right fit.

Long-Term Goals:

  • Consider your long-term business goals. If you anticipate significant growth and expansion, the scalability of the Professional plan may better support your evolving needs.

What Categories Can I Sell With an Amazon Professional Seller Account?

  • Professional sellers on Amazon have the opportunity to apply for approval to sell in certain restricted or "gated" categories.
  • Gated categories are those that require sellers to obtain approval before listing products within them.
  • Sellers with a professional account can apply to sell in a variety of categories beyond those accessible to individual sellers.
  • Some of the categories open for application include:
    • Jewelry
    • Music & DVD
    • Services
    • Streaming Media Players
    • Video, DVD, & Blu-ray
    • Watches
    • Grocery & Gourmet Food
    • and more.
  • Simply having a professional seller account does not automatically grant access to gated categories.
  • Sellers need to demonstrate compliance with Amazon's policies and guidelines to obtain approval.
  • Approval for selling in gated categories may depend on various factors such as product quality, compliance with regulations, and adherence to Amazon's selling policies.

Having a professional seller account not only allows access to a broader range of categories but also offers additional tools and features for sellers looking to scale their operations on Amazon.

When to choose an Individual seller account

If you’re just getting started with your business, an Individual seller account can be a great way to test the water with minimum investment and to see if there’s strong demand for your products. An Individual plan might be right for you if you sell fewer than 50 items in a month.

There are a few things you won’t be able to do with an Individual seller account:

  • Add multiple users to your account.
  • Apply to sell products in additional categories.
  • Use Amazon’s advertising features or run promotions.
  • Add product listings in bulk.

These features can be unlocked by selecting or upgrading to a Professional account.

When to choose a Professional seller account

There are a few reasons you might choose or upgrade to a Professional seller account.

  • You’re selling over 50 products per month.
  • You plan to advertise your products or create promotions.
  • You want to use advanced selling tools.


Choosing between the Amazon Individual and Professional Seller Plans involves careful consideration of your business size, budget, and growth aspirations. By understanding the nuances of each plan and aligning them with your specific requirements, you can optimize your selling experience on Amazon and pave the way for success in the competitive e-commerce landscape of 2024.