One pillow. More ways to show its value.

Delivered banner images

Uses shown in carousels

Cohesive visual direction

Client feedback“

You guys - are simply the best!

Kate AmbroseContour Living

Brand · Contour LivingCategory · Sleep and comfortServices · A+ / Enhanced Brand Content

The brand

Contour Living creates comfort and support products. Its L-Shaped Pillow offers flexible positioning for sleeping, resting and lounging.

The brief

Make the pillow’s many uses easy to understand, with clear product visibility and visuals that demonstrate each benefit.

What we delivered

Lifestyle imagery showing different support positions.
Product detail and care graphics.
A comparison banner and Premium A+ carousel visuals.
A coordinated navy palette with concise benefit copy.

Gallery

Original client lifestyle photograph — What we received

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Full delivered carousel banner showing three support positions — What we delivered

Client supplied product cutout — What we received

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Full delivered product detail banner — What we delivered

AI output and the final creative

Recreated AI-style example with a wrong U-shaped pillow — Illustrative AI example

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The delivered creative retains the L-shaped product, visible fabric and blue piping.

Recreated to illustrate possible AI errors. This is not an original draft or a named competitor’s work.

Show the benefit in use

Three sleeping and resting uses — Sleeping and resting uses

Pillow care and comfort features — Care and comfort features

Contour pillow versus traditional pillows — Comparison · Contour pillow and traditional pillows

The creative difference

What matters	Our approach	Generic approach*
Product fidelity	✓ L shape, proportions, seams and piping preserved.	× Shape and fabric details may drift.
Believable use	✓ Natural positioning and product contact reviewed.	× A convincing scene may hide incorrect use.
Benefit clarity	✓ The visual demonstrates its caption.	× Copy and imagery may communicate different things.
Brand consistency	✓ Coordinated colour, lighting and typography.	× Style may vary between images.

*Illustrative comparison of approaches, not an assessment of a named competitor or a claim of measured sales performance.

The creative approach

Product fidelity

Preserve the L shape, proportions, seams and blue piping.

Believable use

Check natural positioning and convincing product contact.

Benefit clarity

Match each caption to the support position shown.

Consistency

Coordinate colour, lighting and typography across the banners.

The outcome

A cohesive Amazon creative set showing multiple uses of the L-Shaped Pillow. Client refinements included stronger clothing contrast, closer caption-to-image matching and a two-pillow support demonstration.

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