How to Get Reviews on Amazon?

Amazon reviews play a pivotal role in influencing purchasing decisions, building credibility, and boosting product visibility. For sellers on the e-commerce giant, accumulating authentic reviews is not just a mere formality but a crucial element in driving sales. In this comprehensive guide, we will explore effective strategies to garner reviews on Amazon and enhance your brand's reputation.

What Amazon Customer Reviews Can Do For You?

Amazon reviews play various roles, serving distinct purposes such as:

Encouraging Purchase Decision:

  • Motivating potential buyers who are undecided to make a purchase.

Influencing Product Choice:

  • Persuading consumers to choose your product over alternative options available in the market.

Providing Quality Assurance:

  • Offering customers reassurance regarding the quality of the product through the experiences shared by other buyers.

Acting as Recommendations:

  • Functioning as virtual word-of-mouth recommendations, influencing the opinions of potential customers.

How to NOT get Amazon reviews

By logging into your Seller account, you can view the Product Review Guidelines. There, you’ll see Amazon has clearly outlined what’s not allowed. You can not:

  • Write reviews for your own products.
  • Offer money, discounts, or product in exchange for a review. For any discounts offered, ensure customers can use them without writing a review.
  • Ask biased individuals, such as family, friends, or employees, to write reviews for your products.
  • "Trade" reviews with others, promising a positive review in exchange for receiving one.
  • Accept reviews before the customer makes a purchase.
  • Cherry-pick satisfied customers for reviews, avoiding negative or neutral experiences. This tactic is discouraged by platforms like Amazon.
  • Avoid buying fake reviews, as this violates ethical guidelines and can lead to severe consequences for your business.

Strategies to to get more Amazon reviews

Deliver Exceptional Products and Service:

  • The foundation of positive reviews lies in providing high-quality products and exceptional customer service. Satisfied customers are more likely to share their positive experiences.

Optimize Your Amazon Product Listing:

  • Craft compelling product listings with clear, informative content and high-quality images. An optimized listing not only attracts potential buyers but also sets the stage for positive reviews.

Utilize Amazon Early Reviewer Program:

  • Enroll in Amazon's Early Reviewer Program, a service that encourages customers to leave reviews on new products. Amazon incentivizes reviewers with small rewards, facilitating the initial accumulation of reviews.

Encourage Post-Purchase Email Communication:

  • Implement a post-purchase email strategy to connect with customers. Express gratitude for their purchase and kindly request a review. Include helpful information and assistance in case they encounter any issues.

Provide Clear and Easy-to-Follow Instructions:

  • Include clear instructions on product usage, assembly, or any other relevant details. Customers appreciate products that are easy to understand and use, increasing the likelihood of positive reviews.

Leverage Amazon's Request a Review Feature:

  • Use Amazon's "Request a Review" button available in the Order Details section of your Seller Central account. This automated system allows you to solicit reviews from customers who have recently made a purchase.

Offer Exceptional Customer Support:

  • Establish a responsive and helpful customer support system. Address customer queries and concerns promptly, showcasing a commitment to customer satisfaction that may translate into positive reviews.

Run Targeted Promotions:

  • Implement targeted promotions or discounts for customers who leave reviews. This not only incentivizes reviews but also encourages repeat business.

Create a Branded Packaging Experience:

  • Design an attractive and branded packaging experience. A memorable unboxing can leave a positive impression, increasing the likelihood of customers sharing their experience through reviews.

Engage with Customer Feedback:

  • Respond to customer reviews, both positive and negative. Demonstrating engagement and a willingness to address concerns can enhance your brand's reputation and encourage more customers to leave reviews.

Incorporate Inserts in Shipments:

  • Include informational inserts in product shipments. Politely request a review and provide clear steps on how customers can share their feedback on Amazon.

Host Contests or Giveaways:

  • Run contests or giveaways where customers can participate by leaving a review. Ensure compliance with Amazon's guidelines while offering enticing prizes to encourage participation.


Securing reviews on Amazon is a multifaceted endeavor that involves a combination of delivering outstanding products, optimizing your listing, and actively engaging with customers. By implementing these strategies, you can create a positive feedback loop that not only boosts your product's visibility but also fosters trust among potential buyers. Remember, authenticity and customer satisfaction are the cornerstones of a robust review strategy on Amazon.