Key Dates for Ecommerce Businesses in 2024

As it’s the beginning of 2024, it's crucial for ecommerce businesses to look ahead and strategize for key selling dates, holidays, and industry events in 2024. To simplify this planning process,here is a comprehensive 2024 Amazon calendar.

By staying organized and anticipating upcoming opportunities, businesses can gain a competitive edge and foster growth in their Amazon sales. The 2024 calendar serves as a valuable resource for planning months in advance and staying well-prepared for crucial moments in the ecommerce landscape.

January 2024 - New Year’s Resolutions:

January 1: New Year’s Day

  • Health and fitness Amazon businesses offer discounts for resolution shoppers.

January 14-16: NRF 2024: Retail’s Big Show & Expo

  • Retailers gear up with insights from the National Retail Federation expo.

January 15: Martin Luther King (MLK) Day

  • Opportunity for promotions with MLK Day-themed products.

February 2024 - Month of Love and Super Bowl LVIII:

February 1: Start of Black History Month

  • E-commerce businesses focus on Black History Month-related promotions.

February 2: Groundhog Day

  • Potential for creative promotions tied to Groundhog Day.

February 11: Super Bowl Sunday

  • E-commerce businesses with sports-related items prepare for Super Bowl-themed sales.

February 14: Valentine’s Day

  • Optimization for gift items and Valentine’s Day-related keywords.

February 19: Presidents’ Day

  • Sales and promotions for patriotic and presidential-themed products.

March 2024 - Spring Break Season:

March 10: Daylight Saving Time

  • Potential for time-sensitive promotions.

March 17: St. Patrick’s Day

  • Themed promotions for St. Patrick’s Day.

March 19: First day of spring

  • Promotions for spring-related products.

March 29: Good Friday

  • Sales leading up to the Easter weekend.

March 31: Easter Sunday

  • Easter-themed promotions for relevant products.

April 2024 - Easter Season:

April 1: April Fools’ Day

  • Creative and light-hearted promotions.

April 11: National Pet Day

  • Promotions for pet-related products.

April 22: Earth Day

  • Sustainability-themed promotions.

May 2024 - A Month of Celebrations:

May 5: Cinco de Mayo

  • Party supplies and margarita glasses promotions.

May 12: Mother’s Day

  • Advertising campaigns for Mother’s Day gifts.

May 27: Memorial Day

  • Sales for products related to Memorial Day celebrations.

June 2024 - Pride Month:

June 1: Pride Month begins

  • Promotions for pride attire and related products.

June 16: Father’s Day

  • Inventory preparation and expanded advertising for Father’s Day products.

July 2024 - Month of Patriotism:

July 1: Canada Day

  • Promotions for Canadian customers.

July 4: Independence Day

  • High sales for American flag items and summer must-haves.

August 2024 - Back-to-School:

August 19-31: Back-to-school for most public schools

  • Optimization for back-to-school keywords and deals.

September 2024 - Football Season Begins:

September 8: NFL season begins

  • Promotions for NFL-related products.

September 22: First day of Fall

  • Fall-themed promotions.

October 2024 - Fall Festivities:

October 14: Indigenous Peoples Day/Columbus Day

  • Promotions for relevant products.

October 14: Canadian Thanksgiving

  • Promotions for Canadian Thanksgiving essentials.

October 31: Halloween

  • Significant month for Halloween costume sales.

November 2024 - Month of Retail Sales:

November 1: Last day to get inventory to Amazon warehouse for Black Friday/Cyber Monday

  • Final preparations for the holiday season.

November 11: Veterans Day and Singles’ Day

  • Promotions for Veterans Day and Singles’ Day.

November 28: Thanksgiving

  • Thanksgiving-themed promotions.

November 29: Black Friday

  • One of the biggest shopping events of the year.

November 30: Small Business Saturday

  • Focus on supporting local businesses.

December 2024 - Gift-Giving Season:

December 2: Cyber Monday

  • Online exclusive deals and promotions.

December 24: Christmas Eve

  • Last-minute promotions and gift guides.

December 25: Christmas

  • Holiday-themed sales and promotions.

December 31: New Year’s Eve

  • End-of-year promotions and celebrations.

How to optimize your Amazon strategy for the festive season

To ensure your business thrives during this crucial period, it's imperative to understand and meet Amazon's holiday selling requirements.

Strategic Listing Optimization:

  • The holiday shopping spree often starts early, with October witnessing a surge in consumer activity.
  • To capture the attention of early shoppers, optimize your Amazon listings with keywords and images that highlight your product's suitability as a gift. This proactive approach is recommended to commence in September.

Timely Inventory Arrival:

  • Ensuring your products are available when demand peaks is vital. For key holiday events like Black Friday, Cyber Monday, and Christmas, plan your shipments meticulously.
  • Due to the holiday rush, logistics may experience delays, so aim to have your inventory at U.S. fulfillment centers well before these deadlines.

Special Attention to Toys & Games Category:

  • If your products fall under the Toys & Games category, be aware of Amazon's specific requirements for these items.
  • Compliance with category-specific guidelines is crucial for a smooth selling experience, especially during the festive season.

Proactive Planning for a Stellar 2024:

  • As you gear up for a successful 2024, mark essential dates on your calendar and start preparing for shopping events well in advance.
  • Meticulous planning is the key to navigating the bustling holiday season seamlessly.


Optimizing your Amazon presence for the holidays involves strategic listing enhancements, timely inventory management, adherence to category-specific requirements, and proactive planning. Make 2024 your banner year by staying ahead of the curve and meeting Amazon's holiday selling requirements with finesse.