An AI commercial built around comfort.
Comfort-focused design features
Moments in one story
Finished AI commercial
You guys are magical! This looks great!
The transformation
From product photos to product stories: we turned client-supplied Kabooti photos into a relatable AI commercial.
Client brief“Don’t have reference videos, but I like the Cushion Lab as best in class when it comes to advertising off platform.”
Research
Before the first frame, we set the story, the message and the visual world.
Reading the category
A relatable workday leads the story, guided by the client’s Cushion Lab reference.
Keeping the message clear
Three features. Clear demonstrations. One message at a time.
Building a visual story
One home office keeps the commercial visually connected.
Visual direction
Everyday spaces in a consistent visual world: daylight, navy accents and warm neutrals connect six selected frames.
The choices behind the look
Scene breakdown
From everyday discomfort to product discovery, every shot moves the story forward.
Start with a Familiar Feeling
A familiar moment of discomfort opens the story.
Place Comfort in Everyday Life
The cushion becomes part of an everyday work routine.
Make the Shape Recognisable
A clear product-and-pack view introduces Kabooti.
Explain the Donut Ring
An overhead shot makes the donut-ring design clear.
Connect the Cutout with the User
A seated view connects the cutout with its use.
Make the Hidden Detail Visible
An anatomical visual clarifies the tailbone area.
Show the Seating Wedge in Use
A side view shows the wedge beneath the user.
Finish with the Product
The final hero brings the 3-in-1 design together.
The final output
Product photos became a clear, relatable AI commercial for the Kabooti seat cushion.
What could your next product story look like?
Let’s turn your product into a commercial worth watching.
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